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When it comes to travel, planning and booking in advance is always advised. However, life doesn’t always follow a planned itinerary. Often, you have last-minute travel plans, unexpected layovers, or entertaining spontaneous weekend getaways. Here is where Hotel Tonight Inc makes its mark.
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What is Hotel Tonight Inc?
Founded in 2010 by Sam Shank, the American-based company specializes in last-minute hotel bookings. Hotel Tonight Inc is a very user-friendly app that caters to those looking for quality accommodations at a moment’s notice.
Further, the company was born out of the realization that every night, hotel rooms around the world remain unbooked. So, this unused inventory is an untapped economic and commercial opportunity. Hotel Tonight Inc links up users with empty rooms at discounted prices.
How Does it Work?
After installing the app, you input your location, the dates of your stay, and the number of guests. In return, you get a curated list of available hotels, along with prices and the type of rooms available.
Furthermore, the cherry on the cake is the “GeoRates” feature, which gives you more discounts depending on your location. This incentivizes bookings from travelers within the vicinity of the hotels. With its catchy tagline “Book a room in 10 seconds – 3 taps and a swipe”, the company is making last-minute bookings a child’s play.
The Success of Hotel Tonight Inc
The idea of capitalizing on empty hotel rooms quickly took off and the company expanded rapidly. Today, it provides last-minute booking services in more than 1,700 cities in 35+ countries.
In 2019, Airbnb acquired Hotel Tonight Inc to increase its footprint in the hotel industry. This move has helped Airbnb bridge the gap between their traditional home-stay model and conventional hospitality services.
// Davis, K. (2019). “Airbnb finalizes deal to buy HotelTonight”. Travel Weekly. //
Conclusion
In conclusion, the success of Hotel Tonight Inc shows the shifting trends of travel and technology. It is a testament to the advantages of flexibility, spontaneity, and making good use of technology to optimize resources and cater to customer needs. It has brought about a revolution in the way last-minute accommodations are booked, securing its strong position in the digital hospitality space.
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